It's pretty hard to argue against that. Particularly in combination with the recent announcement that Channel 7 intends (with the other free to air networks) to introduce Tivo to Australia soon, as a direct attempt to compete against Foxtel's digital settop boxes. They intend to change "less than $10 a month" for access to the Tivo TV guide.

Now if they could just cut the ads too ;p

This means Hereos Season 2 will screen around September/October.