They will allow direct ordering of custom DVDs made from their archive of movies and TV from the 20s to the 80s.
Every birthday on this blog I notice a post from almost good ten years ago where I asked by TV production companies could allow you to create a custom DVD on their websites with only the episodes of a show you wanted and send it to you.
I guess Warner Archive will allow this... but the excitement of the idea has worn off thanks to the likes of bittorrent and iTunes/Amazon digital TV sales and cheap whole-season DVD boxsets. The original idea was hatched when TV came on VHS with 3 episodes a tape.
What is most exciting is that much of the Archive will be product that has never been released. Just because a show/film isn't popular enough to print thousands of copies, doesn't mean they can't sell it ad-hoc.
I hope the record companies take note. A website like this for deleted CDs would be fantastic... I'd much rather pay $15 for a CDr with decently printed liner notes than $15 for the same product as a lossless download, no matter how much I call for eternal losslessness. Although, I'd rather pay for a second-hand copy...
... via Josh (thanks!) and mydigitallife.info